1. Discovery
Requirements gathering: user personas, key use cases, current pain points, business goals, industry best practices.

2. UI/UX audit
Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, competitive analysis.

3. Wireframes/Layout
Information architecture, UX map, low-fidelity wireframes, draft clickable prototype.

4. Visual concept and style application
Visual direction, mood-boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.

5. Motion and iconography
Motion studies of the interface behavior, iconography and illustrations.

6. Assets and guides
A consistent library of UI elements (UI Kit based on atomic design system principles), recommendations for development team, iconography, illustrative guidelines and other brand identity element when needed.