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Requirements gathering: user personas, key use cases, current pain points, business goals, industry best practices.
2. UI/UX audit
Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, competitive analysis.
Information architecture, UX map, low-fidelity wireframes, draft clickable prototype.
4. Visual concept and style application
Visual direction, mood-boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.
5. Motion and iconography
Motion studies of the interface behavior, iconography and illustrations.
6. Assets and guides
A consistent library of UI elements (UI Kit based on atomic design system principles), recommendations for development team, iconography, illustrative guidelines and other brand identity element when needed.
User experience design
– UI/UX audit
– User interface structure
User interface design
– Visual interface & interactions
– High-fidelity clickable prototypes
– UI Kit based on atomic design principles