Who are my target customers should always be the number one question every small business owners should ask themselves before launching a website or even requesting a designer or agency for help.
You might agree with me that even before internet, we have been into marketing but it wasn’t as powerful as when internet was introduced to spice things up.
You will also agree with me that anyone can launch a startup and take down it’s competitors if one has an online presence.
That is why you need to utilize every small opportunities you lay your lands on so as to take your business to the next level.
When it comes to opportunities you need to understand that owning a website for your business is a big opportunity to utilize if you want to show the world what you got and it starts now by owning a website for your business.
Early, 2015 research conducted on small businesses shows that 41% of small business owners don’t think they need a website, which is totally wrong.
They are missing the part of connecting to their customers online and also offering more to them.
Why do they think they don’t need a business website?
What that mean is they probably don’t know the benefits of having a website for their small business in today’s world.
In this article, i will explain why you need a website for your small business in Nigeria.
How a Website Can Positively and Negatively Affect Small Business Owners in Nigeria?
Before we dive into how a website can positively and negatively affect small businesses in Nigeria, let me tell about our services at Rivasult.
You can contact us today, if you need a responsive website for your business, CONTACT US HERE.
Let’s see how a website can positively and negatively affect small business owners in Nigeria:
Bad Web Design for your Small Business
Yes, bad web design will have a negative effect on your business. As a small business owner in Nigeria you want the best for your business which include developing an amazing and responsive website that can attract your customers online and keep them coming.
I discovered that having a bad website design can really affect how customer look at your business online in today’s world and you need to fix that.
It’s better not to have a website than to have a poorly designed website for your small business. Also not having a website for your business in Nigeria can negatively affect your business because you will be missing out on opportunities like your clients getting to know who you are and lot more.
Not Improving your Responsive website SEO
So, now you have a responsive website but you forgot you need to keep improving your website in other to reach us on missed opportunities.
Well, to improve your website you need to work on your website presence like improving your Search engine optimization. Here at Rivasult we offer SEO services to help you rank higher on search engine like Google, bing etc.
No Local Presence for your small Business
Lastly, your small business need a local presence, like adding your business to Google map and get noticed for services you render.
As a small business owner, you would not want to miss the golden opportunity of your website not having a local presence.